In 2020, during one of the most challenging times in history for businesses, the team behind BedBug Central decided to take the first step towards their company transformation by evolving into TRNZ4m™.

Holding true to their core value of audacity, the Executive Leadership Team at BedBug Central pushed forward with the re-branding of the new company that is now TRNZ4m.  Although BedBug Central saw tremendous success and recognition over the past decade, the company started to venture into other avenues, so the name no longer reflected the company.  Of course, it will always be the core of the company, but it wasn’t what defined the team or products anymore as we were much more than just bed bugs.

By expanding beyond bed bugs into educational offerings and other pest products, we  wanted our branding to encompass everything that we were and what we planned to be. TRNZ4m officially launched in 2021 with new branding, logos, products and more, giving the industry a new bold, audacious look.

Even with the changed appearance, the values of the company have not changed. TRNZ4m is devoted to growing businesses while transforming minds by providing effective, affordable pest control products and educational platforms.

From the SenSci pest control product line to the Evolve YT Supervisor Development Series, TRNZ4m intends to provide its clients with the greatest products to help grow their business today and well into the future.

 

Meet the Executive Leadership Team

Phil Cooper - CEO

Phil Cooper

Phil Cooper spent most of his professional career as a second-generation owner of Cooper Pest Solutions, running it with his brother Richard, a world-renowned entomologist. Along the way Phil experienced the bruises of a family business along with the incredible rewards, growing it from 7 employees to 110, becoming the 54 largest company out of 20,000 pest control companies nationwide.

Along the way, the company won many awards including, "The NJ Family Business of the Year" and "Innovator of the Year." Despite the success, Phil knew his company had hit the ceiling. In 2015 he developed his Leadership Series as part of his WOW principles and introduced it to Cooper Pest Solutions. At the same time, he introduced to the Entrepreneurial Operating System (EOS) to Cooper and learned how a complete system can supercharge a business. Cooper Pest experienced increased growth and increased earnings, leading to an acquisition by Terminix in 2018, securing his families future.

Now Phil takes his learnings, his bumps, and bruises as well as achievements to bring the Leadership Program to small and medium-sized businesses looking to take their companies to the next level. His EOS practice is focused on the Philadelphia/NJ-metro market, but the Leadership Program is nationwide.

Phil’s passion to excellence, teaching and coaching makes up his style. Phil’s combines his knowledge of service-based companies with his extensive network of subject matter experts as a foundation to bring Evolve YT to life. His energy exudes to each person he interacts with making his sessions powerful and energizing for the teams he is working with.

When Phil is not working, he can be found cycling, using the platform to raise money for Multiple Sclerosis and Runaway Children, building on his bike ride across the country in 2012, from Virginia to San Francisco.

Robert DiJoesph - COO

Robert DiJoesph

Robert DiJoseph, Chief Operations Officer of TRNZ4m, brings nearly a decade of experience as a business development consultant to the pest management industry. His background in sales, marketing, and outreach intersects several industries, spanning from hospitality to property management.

Prior to being appointed COO, Rob specialized in business development and market growth within the bed bug sector of the pest management industry, in addition to being a sales consultant to industries affected by bed bugs. He has also spearheaded the company’s focus on talent development to the pest management and other service industries.

As COO, Rob is responsible for day-to-day management of all facets of TRNZ4m, serving as the “glue” of the organization. In addition to overseeing the Sales and Marketing seats, the Finance and Operations seat also report directly to him as well.

When Rob isn’t busy overseeing the daily operations of TRNZ4m, he enjoys making music and touring with his band Anthrophobia, working out and spending time with his wife and son.

Jeffrey White - CPO

Jeffrey White

Jeffrey White, Chief Product Officer for TRNZ4m, has a master’s degree in entomology from the University of Florida and focuses the majority of his time and work to overseeing the SenSci and Evolve YT product portfolio as well as continuing to position himself as an expert on the topic of bed bugs.

Jeff served as the driving force behind the development of various products that include the SenSci BlackOut Bed Bug Detector, SenSci Volcano Bed Bug Monitor, SenSci Activ Bed Bug Lure and SenSci Pyramid Pitfall Trap as well as developing bed bug management programs for residential and commercial properties.

As an expert in the pest management industry, Jeff has presented at numerous events for the following: the National Pest Management Association, state pest management associations, the Entomological Society of America, the International Hotel and Motel Show, as well as hundreds of other groups both within the US and internationally.

Jeff has also been featured as a bed bug expert on ABC’s "The View", NBC’s "Nightly News with Brian Williams", NBC’s "Today’s Show", ABC’s "World News Tonight with Diane Sawyer", Animal Planet’s "Infested", Dr. Oz and Dateline, among many others.

When Jeff isn’t focusing on product development, you can catch him on an episode of BedBug TV, a YouTube series that launched in 2008 regarding various bed bug topics. Since then, the show has amassed just under 6 million views from all corners of the world. Jeff is also active in the Bugs, Beer & Bad Decisions group that was created during the COVID-19 pandemic to bring the pest control industry together virtually for networking and beer tasting.

In his off time, Jeff enjoys playing golf, tasting various craft beers, and spending time with his wife, two sons and their pets. You can also find him along the sidelines coaching his sons’ traveling soccer teams.

Crystal Giberson - Marketing Director

Crystal Giberson

Writing has long been a passion for Crystal. Since she was a young girl, her face could always be found inside of a book or writing within her journals. Phil Cooper, CEO of TRN4m, describes her, “as one of his rock stars on his great team.” Her ability to take concepts and transform them into words, to build images in the reader’s mind, allows her to generate amazing content for TRNZ4m.

As she entered high school, Crystal decided to take her passion for writing and explore options that would lead her into a career. She soon found a love for journalism and quickly become the Editor for her high school newspaper and copy writer for her school yearbook.

Harnessing her drive, she pushed it full force entering Stockton University in 2004 to pursue a degree in Communications. During her time at Stockton, she had an internship with her local newspaper, The Times-Beacon. She was thrown into the busy and deadline-driven world of journalism where she flourished. Her writing styles would adapt to whatever she was covering; hard-news, feature stories or fluff as they would call the fun, lighthearted news. During her time at the Times-Beacon, she wrote hundreds of articles, including front page news for their sister papers the Asbury Park Press and the Courier Post.

Upon graduating from Stockton University in 2008 with a Bachelor of Arts in Communications with the Program Distinction honor, she took a seasonal position at another local newspaper, called The Sandpaper where she covered a variety of newsworthy events.

Years later, her passion for writing continues but with new challenges. In 2016, Crystal joined the BedBug Central team where she was responsible for public relations and content marketing. This position challenged Crystal’s ability to adapt her writing styles to cover a multitude of different requests. From blogs to research papers and press releases to social media posts, Crystal enjoys the ability to change her writing styles on a day-to-day basis covering varying topics within the pest management industry.

Crystal continues to pursue her passion for writing at TRNZ4m and thoroughly enjoys seeing her work in print throughout the industry. Currently, she is hands-on with both the marketing duties and public relation aspects of TRNZ4m including content creation, videography, photography, graphics, and web design. She loves being a part of a caring and dedicated team where she can allow her creativity to soar. Crystal currently resides in Little Egg Harbor, NJ with her husband Tim, son Connor and daughter Savannah.

Joel Cooperman - CFO

Joel Cooperman

Upon graduating from Drexel University with a degree in Accounting and Finance, Joel Cooperman hit the ground running and hasn’t stopped since.

He passed his CPA exam and quickly began working in a public accounting firm for three years after college but always felt the desire for more.

Throughout his career, Joel has held the positions of Vice President Finance and Chief Financial Officer for both private and publicly-held companies. Currently, he is the Chief Financial Officer of TRNZ4m, where he is primarily responsible for providing strategic financial leadership. Joel also oversees both IT and human capital resources.

Joel’s true passion is working within an entrepreneurial environment such as TRNZ4m’s, where he feels he can make a real difference on many different levels.

Aside from work, Joel is married to his wife Gail, and they enjoy 4 grandchildren. Joel is also an avid muscle car enthusiast. If you can’t find Joel behind the screen of his laptop working, you can certainly find him behind the wheel of his convertible.

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